I purchased Cult Beauty The Volume Edit which consists of Virtue Flourish Shampoo 60ml & Virtue Flourish Conditioner 60ml, together with other hair products.
Prior to this purchase, I have never heard of Virtue as the brand is not available in Singapore. Hailing from USA, Virtue is built by a team of believers, optimists, and do-gooders who strive to make a real, impactful difference and make products that deliver on what they promise.
It has been said that half of all women will suffer from hair loss in their lifetime and Virtue, together with their team of doctors, scientists and beauty experts intend to change that.
Fragile hair will only grow and survive if the scalp is fertile and the hair is nourished – critical elements that have been long overlooked. Powered by two groundbreaking keratin proteins and born from regenerative medicine, Virtue treatments cleanse, purify, and enrichen the scalp, creating fertile ground for hair to grow. As each new hair emerges, it’s nourished and strengthened so it can survive and thrive for dramatically thicker, fuller, healthier hair.
Virtue Flourish® Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
Key Benefits :
- Detoxifies
- Volumizes
- Repairs
How To Use :
1) Work a quarter-sized amount of shampoo into a lather between palms.
2) Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends.
3) Rinse thoroughly.
4) For best results, follow with Flourish Conditioner for Thinning Hair.
Virtue Flourish Shampoo has a fragrance that is described like a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair. Indeed, it smells lovely and is soothing to the senses.
Free of parabens, formaldehydes, phthalates, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan, it is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.