Product Description
NATURALITE Organic Beauty is designed to achieve brilliant nuances, intense colours and exceptional results for every individual. With its innovative naturally derived formula containing certified organic and natural ingredients, NATURALITE protects the hair during colouring and adds nourishment.
While searching for organic hair dyes, I chanced upon Naturalite Organic Permanent Hair Colour on Shopee and promptly purchased one to try out.
Unfortunately, the website is down and I can't find more information regarding the brand.
Benefits :
- Quick and easy with exceptional results;
- 100% ammonia & parabens free;
- Protects the hair from damage;
- Retains the hair moisture & protein;
- Contains six natural oils & extracts;
- Pleasant & easy application;
- Long lasting & full grey hair coverage;
- Professional quality;
- Cruelty free & no animal testing.
Packaging, Scent and Texture
I purchased Naturalite Organic Permanent Hair Colour in Chocolate 3.07 shade. It has a scent but acceptable as its neither overpowering nor choking. An instruction sheet is included and I like the clear and simple instructions which were much better than the one in Naturigin Organic Based 100% Permanent Hair Colour.
Each box contains the following...
1 x Colour/Cream in Tube 50ml.
1 x Activator in Bottle 50ml.
1 x Moisturising Mask in Satchet 10ml.
1 x Instruction Wallet.
1 x Dye Brush Comb.
1 x Pair of Gloves.
How To Use :
Performance and Ingredients
Naturalite Organic Permanent Hair Colour is a nourishing colouring cream with organic aloe extract, organic argan oil, organic olive oil and organic jojoba oil. It is 100% ammonia and paraben free, retains moisture and protects the hair from damage without causing discomfort or an unpleasant smell. No Parabens. No Resorcinol. No Ammonia. No PPD.
It has garnered 2 awards namely Her World Hair Awards 2017 Winner and Beauty Insider Winner of Beauty & Wellness Awards 2016.
According to the brand, the recommended shades to cover grey hair are 2.0, 3.0, 3.07, 4.0, 4.07, 5.3 and 5.55
My hubby helped to colour my hair with Naturalite Organic Permanent Hair Colour ( Chocolate 3.07 ). The usage is more or less the same as other hair dyes, where you pour the colour cream into activator and shake well before use.
We spent 30 minutes on colouring the hair, with both gloves and comb, and waited for another 30 minutes before washing off with shampoo. There was so much colour on the bathroom floor during rinsing that I almost thought this DIY was a failure. Luckily, it managed to cover about 90% of my greys.
My hair was clumpy and dry during rinsing so instead of using the Naturalite Moisturising Mask sachet included in the box as the last step, I use it like a pre-shampoo treatment to soften the hair before using shampoo-ing.
The end colour was darker than I wanted and my hair was slightly frizzy after air-dried. However, I really like how my hair was soft and non-drying days after colouring, unlike other hair dyes I have used before.
It contains the following key ingredients....
ORGANIC OLIVE OIL : Rich in vitamins A and E to prevent hair damage, keeping the hair strong and glossy
HYDROLYSED WHEAT PROTEIN : Contributes richness and has skin protective properties with ability to attract and bind moisture
ORGANIC ARGAN OIL : Rich in essential fatty acides, vitamin E to smooth frizz and split ends
ORGANIC JOJOBA OIL : Deep penetrating oil that conditions the hair and scalp, restores manageability and adds shine
ORGANIC ALOE EXTRACT : Contains vitamins, amino acids and proteins for anti-inflammatory and anti-bacterial properties
CITRIC ACID : Contains antioxidants and adds shine to the hair
Conclusion
To conclude, Naturalite Organic Permanent Hair Colour in Chocolate 3.07 shade was easy to use and dark enough to colour my greys. I like the moisturising mask which made my hair so soft and pudding-like, however, I used it as pre-shampoo treatment wash, rather than like a conditioner though.
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