A multi-functional premium sheet mask which features a unique ‘double-layered’ design concept that provides intense hydration for both brightening and whitening effect.
This is my first foray into Su:m37, a Korea beauty brand, known for its naturally fermented products. According to them, carefully selected unblemished natural materials are fermented, passing 4 seasons, under controlled temperature, light, sound, water, soil and oil. Throughout that 1 year, within an environment where temperature is maintained at 37˚C equivalent to that of the human body, the best ingredients that are good for the skin are filtered out to create Cytosis®, the essence of su:m37˚.
This also explains why there is a 37 in their brand name. In fact, SU:M refers to breathing and 37 is the optimal temperature used in fermentation for best results.
Su:m37 has quite a number of product lines and being a facial mask fan, it was apt that I tried out SU:M37 Water-Full Radiant Hydrating Glow Mask. The Water-Full range of products contain a star ingredient known as Aqua Ferm that boasts of all-day hydration for the skin due to being able to activate the moisture proteins found in cells to improve the moisture paths between skin layers.
