A multi-functional premium sheet mask which features a unique ‘double-layered’ design concept that provides intense hydration for both brightening and whitening effect.
This is my first foray into Su:m37, a Korea beauty brand, known for its naturally fermented products. According to them, carefully selected unblemished natural materials are fermented, passing 4 seasons, under controlled temperature, light, sound, water, soil and oil. Throughout that 1 year, within an environment where temperature is maintained at 37˚C equivalent to that of the human body, the best ingredients that are good for the skin are filtered out to create Cytosis®, the essence of su:m37˚.
This also explains why there is a 37 in their brand name. In fact, SU:M refers to breathing and 37 is the optimal temperature used in fermentation for best results.
Su:m37 has quite a number of product lines and being a facial mask fan, it was apt that I tried out SU:M37 Water-Full Radiant Hydrating Glow Mask. The Water-Full range of products contain a star ingredient known as Aqua Ferm that boasts of all-day hydration for the skin due to being able to activate the moisture proteins found in cells to improve the moisture paths between skin layers.
Interestingly, I cannot find the ingredient list on the 1 piece sheet mask I owned. It comes in a white thin box, with 2 packed mask sheets that clearly show one part for the upper face and one part for the lower face.
The fragrance is strong when I first pulled out the mask from its packaging but becomes lighter after awhile. The cutout for the nose is smaller than expected, probably suited for those with a sharper nose shape as it did not cover my nose wings sufficiently.
After a 20 minute mask treatment, my skin looks dewy and moist. The brightening effect is hardly obvious though. Unfortunately, I get a zit the following morning, right at the chin, which is a rather rare occurrence for me. My skin don't normally get outbreaks with facial masks. A mild issue for me, as the zit will usually subside after using my favourite Thursday Plantation Tea Tree Oil on newly formed zits.
I like the fact that they are generous with samples. You can get 3 day day trial kit from here or the bestselling glow serum samples delivered from The Sample Store. If you are new to The Sample Store, you can use my referral link to start a free account to redeem samples.
You can get other products on Amazon too.
SU:M37 Water-Full Radiant Hydrating Glow Special Gift Set
SU:M37 Water-Full Radiant Hydrating Glow Luxury Set ( with mask )
SU:M37 Water-Full Radiant Hydrating Glow Special Set ( with mask )
SU:M37 Water-Full Deep Hydrating Gel Mask ( 6 pcs )
Source : Tangs
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