Review : Living Proof No Frizz Shampoo and Conditioner

Shampoo Product Description
No Frizz Shampoo contains the same new anti-frizz technology as our stylers to do what silicones can't: eliminate frizzy hair by blocking humidity without weighing hair down. No Frizz Shampoo enhances the benefits of No Frizz stylers, leaving hair incredibly soft, smooth and frizz-free. Straight or curly, the shampoo leaves hair with a healthy shine and helps hair look and feel cleaner longer so you don't have to shampoo as often. It's sulfate-free, too, and provides extra gentle cleansing - perfect for colored hair

Conditioner Product Description
No Frizz Conditioner contains the same new anti-frizz technology as our stylers to do what silicones can't: eliminate frizzy hair by blocking humidity without weighing hair down. No Frizz Conditioner enhances the benefits of No Frizz Stylers, leaving hair deeply conditioned, smooth and frizz-free. Straight or curly, the conditioner leaves hair with a healthy shine and helps hair look and feel cleaner longer so you don't have to shampoo as often. Great for colored hair, too..

I picked this up from Sephora in Minneapolis, early in February this year. Spent a day shopping and I always love Sephora in US, because its chockfull of new brands and products not available in Singapore.
I have to admit that I have never heard of this brand prior to my purchase and the reason for my purchase is that, I actually mistook the brand for Intelligent Nutrients. Silly me.
I realized my mistake only when I reached home. Gee. What a kultz. It costs US$24 each, not something I would spent on hair products, actually. But I am usually out of control when I am overseas knowing that I would not get it back in Singapore, or that kind of prices, etc.

While my hair does contain frizziness under the humid weather in Singapore, it has never been a very big concern to me. In fact, I always prefer the tousled look, as opposed to the slick tamed look.
I was not expecting something great from a No Frizz name but I do have some expectations from something that costs US$24. It must at least perform abit of what it should perform. Thats a decent expectation from me.

Living Proof uses a new frizz-fighting technology named PolyfluroEster which works by creating a smooth surface on the hair to reduce friction between hair fibers and repels moisture which is the main cause of frizz.
You can read more about it here.

I have thick coarse long hair, that is coloured and permed once a year. I try to reduce the damage as much as possible which is why I only do it once a year with the rest of the time treating it. Sounds contradicting, eh?
Both the shampoo and conditioner have the same citrusy scent, with the shampoo having a stronger lingering scent. My hubby hates the scent on my hair though.

It comes with different cap lids. For the shampoo, you have to use your fingers to flick the cap open and I do not like to do that with my wet hands, so I am leaving it open permanently. For the conditioner, you just need to press it on one end and the other end opens with a small gap for the contents to come out. Again, I do not like this as well, as it tends to leave some remaining contents near the gap each time I poured out the contents on my palms so when you close the cap after each treatment, the remaining contents are stuck near the small gap opening which tends to flick out when you opened it next time.

The shampoo lathers pretty well and the conditioner did not weigh the hair down. It conditions my hair ends moderately well. Not the best, but still acceptable. Just not amazing enough.
There is a difference on my hair after using this set of shampoo and conditioner. It cleanses well, without the yucky sulphates, and frizziness is lesser by almost 20%. While I do not have a major frizz problem, but its neat to see myself in the mirror and not someone with octopus hair. Hair is softer with a bounce and stays manageable till the next wash. (For the record, I washed my hair everyday in the evening.)
However, my hair is not totally tangle-free. I still experienced some tangled ends.

In terms of ingredients, there are preservatives such as methylchloroisothiazolinone and methylisothiazolinone which are possible irritants. Behentrimonium Chloride in the conditioner may cause eye damage.

Shampoo Ingredients
Water/Aqua/Eau (Solvent), Sodium Lauroyl Methyl Isethionate (Cleansing Agent), Cocamidopropyl Betaine (Cleansing Agent), Sodium Methyl Cocoyl Taurate (Cleansing Agent), Lactamide MEA (Conditioning Agent/Humectant), PEG-7 Glyceryl Cocoate (Conditioning Agent), Glycol Distearate (Pearlizing Agent), PEG-150 Pentaerythrityl Tetrastearate (Thickening Agent), Fragrance/Parfum (Fragrance), Octafluoropentyl Methacrylate (PolyfluoroEster) (Moisture-Controlling Active), Laureth-23 (Emulsifier), PEG-6 Caprylic/Capric Glyceride (Thickening Agent), Tetrasodium EDTA (Foam Stabilizer), Hydrolyzed Wheat Protein (Moisture Balancing Protein), Behenyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Polyquaternium-47 (Conditioning Agent), Laureth-4 (Emulsifier), Methylchloroisothiazolinone (Preservative), Methylisothiazolinone (Preservative), Limonene (Fragrance Component), Hexyl Cinnamal (Fragrance Component), Linalool (Fragrance Component), Citronellol (Fragrance Component), Butylphenyl Methylpropional (Fragrance Component)

Conditioner Ingredients
Water/Aqua/Eau (Solvent), Cetearyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Octafluoropentyl Methacrylate(PolyfluoroEster) (Moisture-Controlling Active), Behentrimonium Chloride (Conditioning Agent), Fragrance/Parfum (Fragrance), Quaternium-87 (Conditioning Agent, Anti-Static Agent), Guar Hydroxypropyltrimonium Chloride (Conditioning Agent, Anti-Static Agent), Hydrolyzed Wheat Protein (Moisture Balancing Protein), Citric Acid (pH Adjuster), Methylchloroisothiazolinone (Preservative), Methylisothiazolinone (Preservative), Limonene (Fragrance Component), Hexyl Cinnamal (Fragrance Component), Linalool (Fragrance Component), Citronellol (Fragrance Component), Butylphenyl Methylpropional (Fragrance Component)

Image Source : QVC
Information Source : Living Proof

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