Review : IOMA Anti-Dryness Mask

Product Description
A refreshing transparent gel, IOMA Anti-Dryness Mask acts as a veritable hydration bath for your face.

Benefits : 

• Optimizes hydration
• Reinforces skin’s natural protection
• Rejuvenates your complexion

Key Ingredients : 

Hyaluronic Acid - contributes to skin's firmness and elasticity

Aquaxyl - limits water loss and improves the visual appearance of skin

Chondrus Crispus extract - an extract of red algae, rich in mineral salts. It repairs, protects and hydrates

Fragrance free, paraben-free and silicone-free, the 50ml IOMA Anti-Dryness Mask costs $90, which is pretty expensive, although I bought it at 15% lesser then. Mask is my beauty weakness, just because I see it as an emergency usage for intense needs, a rescue to the skin screaming for help.

Blue in colour, IOMA Anti-Dryness Mask is gel based and provides a cooling sensation to skin, calms and hydrates the skin as and when you need it. It comes in a tube with light depression and contents flow out easily. I brought it along for my Sydney/Melbourne trip and used it every day, together with the sheet masks of other brands. I believe in intense hydration when I am overseas and thats the only period when I will use masks consecutively.

The bonus of this product, is that, the mask can be used around the eyes too, so I use it as a hydrating eye mask as well.
The performance of IOMA Anti-Dryness Mask seems mediocre, considering the price and I expected something more. When a price is high, my expectations tend to go upwards too. It must justify why I pay so much, isn't it?

My skin seems well-nourished in Sydney but gets more dehydrated when I travel to Melbourne where the temperature dipped further.
Skin starts to be flaky around the nostrils and I moved on to applying it twice a day, once in the morning before leaving the hotel and another time just before I slept in the air-conditioned hotel room. The dehydration got much worse when I boarded the plane and touched down Singapore.

I still have faith in IOMA Anti-Dryness Mask and continued with the masking once a day for that week in Singapore, moving on to thrice a week thereafter. My skin eventually returned back to normal, although during that 2 weeks, it was producing more oil than normal, due to being over dehydrated.

Note that the mask will dry up after 15 ~ 20 minutes, leaving a very sticky finishing on skin which requires some effort to be cleanse off. 

That said, I was surprised when the skin analyzer from Estetica showed that my hydration level was high, during a seminar I attended recently. Although I can't say my skin depended on this product alone, as I also use other hydrating face products, but I believe the masking contributed to the hydration in my skin too.

Still, $90 is expensive to me, considering that it cannot be used as an emergency mask but requires time to provide that hydrating effect. Other hydrating masks at cheaper prices can do the same job as well.

Source : IOMA

Review : Ioma Flash Youth Eye Concentrate

Product Description

A veritable enhancer for your eyes, Ioma Flash Youth Eye Concentrate ensures a 360 degrees action that counteracts puffiness and dark circles while regenerating on your eye contour, to defy the passage of time. 

Proven results :

• Perfectly moisturizes the eye contour area
• Lastingly regenerates cells
• Instantly and lastingly drains eyelids, under-eye bags and dark circles
• Dramatically lifts eyes

Formulated without parabens, silicones, plant oils and tested under ophthalmological control, Ioma Flash Youth Eye Concentrate is said to contain a combination of highly concentrated ingredients to moisturise, regenerate, drain and lift the eye area courtesy of its cocktail of omega 6 and omega 3 fatty acids, caffeine and other eye brighteners all aimed at smoothing and refreshing the whole eye area. It is also the first product to focus on the eyelids, together with the under eye area, to provide a lifting effect. 

I received a complimentary 1.5ml sample sachet from my last Ioma purchase and used it day and night for the last 3 days. The upper eyelid is an often-neglected area yet you cant deny that it does age in its skin and sagging so other than using on the undere eye area, Ioma Flash Youth Eye Concentrate is also meant for the eyelids. 

Usage direction : 

- apply by starting on the interior corner of the upper eyelids and ending with the interior corner of the lower eyelids.

- repeat 3 times

- glide fingers along the under eye area by using back and forth motions towards the outer corner of the eye

- repeat 3 times

During my first usage, Ioma Flash Youth Eye Concentrate gives off an odd spicy sensation that almost felt like I am rubbing chilli on my undereye area. It is just that weird.
On subsequent usages, the sensation starts to get milder but I still get that cooling and tingly feeling. On a psychological front, it felt like the product is doing something to get the blood circulating around the undereye area and I felt good. 

The texture is pretty lightweight and runny. Non-greasy or heavy on the eye area and absorbs well into skin. Ioma Flash Youth Eye Concentrate is providing that feel-good vibe resulting that I may just run to get the full retail size once my current eye products are used up.

I have to admit something though. Every time I used the product, I seriously forgot about the eyelids and only apply on the undereye area hence, I can't comment on the efficacy on the eyelids area. 

Source : Ioma, Ioma-news, 

Review : Ioma Fresh Gel Eye Makeup Remover

Product Description
Immediate effect on the eyes due to its unique cool gel texture.

Gently dissolves and removes coloured make-up pigments.

Refreshes and soothes the eyes and the eye perimeter, for instantly rested eyes.

Lash effect, day after day due to its exclusive formula for even more beautiful lashes.​

During my last IOMA purchase, I received the Ioma Fresh Gel Eye Makeup Remover in a 15ml tube size. I was told that it was their latest product, one which can remove eye make-up as well as making lashes grow. It sounds unbelievable but is something that ladies want. I have long eye lashes, thanks to my genes but so lashes growth is least of my concerns. But to many, it is certainly a dream come true. The product is paraben-free.

I hardly use eye make-up removers nowadays since I started on Bioderma make-up remover as it can remove non waterproof eye make-up. I have an issue with removing waterproof eye make-up though and is still on the search for that eye make-up remover, so if you have recommendation on that, do share it with me.

Ioma Fresh Gel Eye Makeup Remover is a clear gel textured remover that removes non water-proof eye make-up but doesn't budge on waterproof eye make-up. With a gel texture, I tend to prefer to spread it out on the cotton pads before using it on my eyes so as to remove eye make-up more effectively.

Light and refreshing, it works effectively as what it should - remove eye make-up. No greasy after-feel or harsh ingredients that stings the eyes. However, in terms of improving the condition of the lashes, I can't see the efficacy yet but my eyelashes did come off. 2 eyelashes during my first use and 1 eyelash during my 2nd usage. That certainly doesn't sound like what a lash improving eye make-up remover does.

Source : Ioma

Review : Ioma Optimum Moisture Cream Day and Night

Product Description
A light cream that quickly penetrates the skin.

Benefits :
- Ensures the hydration supply to the skin
- Restores and protects skin’s hydrolipidic film
- Normalizes skin exfoliation

Usage Steps :
Morning and evening, place a small amount of IOMA Optimum Moisture Day and Night Cream in the palm of your hand and rub until warm; then gently apply it to the whole face and neck, avoiding the eye contour area. This skincare product leaves your skin soft, hydrated and protected.       

I received a complimentary 7day tabs of Ioma Optimum Moisture Cream Day and Night where I used it daily for a week. I was told to use 1/2 tab for day and the other 1/2 tab for night but I used 1/2 tab for face and 1/2 tab for the neck instead.
The tabs are pretty convenient for on the go, where I use it as a daily day cream after SKII facial essence and Cellumination Essence EX. My focus is on hydration in the day but unfortunately, this product does not impress me much.

It has a thick whipped cream-like texture and does not glide easily on the skin. That said, I have to proclaim that I apply the cream like what I do normally with other creams (massage on the skin), but did not warm it up like what it said. So perhaps it may have alter the results.

It feels thick and does not absorb into the skin as quickly as I hope, and is slightly sticky. And despite being termed as Optimum Moisture Cream, it just does not hydrate my dehydrated skin, I felt that it just sits on the surface. The flakiness around my nostrils and chin area are still apparent.

You can read more about an interview with Ioma founder here.

Source: Ioma                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 

 

Review : Ioma Repair Gel Day and Night

Product Description
This non-greasy liquid-gel provides an easy application and a perfect assimilation by your skin. Apply the IOMA Day and Night Repair Gel daily morning and evening. Its non-greasy texture eliminates toxins, reduces inflammatory lesions and regulates sebum secretion. Your skin is pretty and clear, your face shines with pureness.

Active Ingredients :
Sesame Seed Oil (vegetal) : Increased suppleness, Softens and Smoothes
Grapefruit Extract (vegetal) : Astringent, Tones, Hydrates, Restores the hydrolipidic film
Boswellia Extract (vegetal) : Contains Boswellic Acid which has powerful anti-flammatory properties

I received a 1.5ml sachet of the Ioma Repair Gel Day and Night during my last visit to Ioma counter.
While other skincare brands coined it as acne, in Ioma terminology, it is simply known as bacteria infections.

My skin is complicated - sensitive combination skin with surface dehydration. When I received the IOMA Day and Night Repair Gel which is a moisturizer, I thought it may be either too dry ( if its used for acne, it is usually too harsh for my skin. Think OXY ) or isn't effective.

The repair gel has a smooth texture that is non-greasy and gets absorbed into the skin with a slight cooling sensation, probably due to the inclusion of alcohol. I was actually dismayed to see alcohol in the ingredient list initially but still decided to give it a try.

Surprisingly, I actually like the product, or rather I see improvement in my skin. I use it on the chin area which is usually prone to redness and inflammation. Within a week of nightly use, my inflammation is much lesser and the redness on my chin seems to subside. Blemishes were almost non-existent or rather, I have pretty problem-free skin on my chin during the period of usage. I am so impressed! I will be getting the full retail size soon - 50ml for $105

Source : Ioma

Review : Ioma Beneficial Mask

Product Description
The favourite mask for sensitive skin, your skin shall be soothed, moisturized and softened.

Benefits :
- Fights against skin redness
- Soothes thanks to its anti-inflammatory active ingredients
- Restores a clear and even-toned complexion

After a pleasant experience at Ioma Tangs Vivocity during my birthday month, I decided to get the Ioma Beneficial Mask, hoping to improve the redness on my chin area and the red capillaries near the wings of my nose.

Ioma uses their devices to make a skin analysis of the face according to 7 major imperfections :
(1) dehydrated skin
(2) fine lines
(3) wrinkles and lack of firmness
(4) redness
(5) bacterial activity
(6) oily skin
(7) dark spots

Made in France, their products are said to be without parabens and are developed and tested by dermatologists.

Ioma beneficial mask is labeled as number 4, to combat and diffuse redness. The 50ml contents are housed in a pliable tube which depleted pretty quickly, when I used it up to 3 times weekly, lasting me for about 1.5 months.

The translucent gel mask provides a soothing and calming effect on the skin. I enjoyed using it, as it calms the skin and seems to reduce the redness of the red capillaries slightly. Complexion feels smooth and baby-soft. However, it doesn't seem to work every time though, despite using a generous layer of the mask. And even if it does, the effect is temporary and doesn't really last till the following morning. Personally, I felt that the mask works better on freshly exfoliated skin. Hydration capability is moderate too.

At the retail price of $90 for a 50ml size, I expect the performance to be better.

Source : Ioma

Review : Ioma Absorbent Mask

Product Description
Cleans up your skin, regulates excess sebum. Thanks to the astringent and antibacterial actions of this mask, pores are tightened and sebaceous gland production is slowed. Your skin is healthy and is once again radiant.

Benefits :

Eliminates impurities

Reduces excess sebum production

Cleans up and purifies skin

Tightens the pores

Restores the skin's radiance

Key Ingredients :
Kaolin Illite Hectorite + Zinc : absorbs excess sebum secretion
Chlorphenesin : fights against bacteria development on skin

A fragrance-free formula, Ioma Absorbent Mask is formulated without paraben and silicone. This is a new brand which I came across in Tangs during my birthday month and get to try their skin analysis machine. Ioma absorbent mask is a complimentary sample I received during the skin consultation.

The slightly runny clay-like mask has a heavy alcohol scent which probably explains the cooling sensation during the initial few seconds after application. It provides a cooling and minty feel but stings on pimples.

The mask helps to absorb excess sebum and speeds up the drying process of new zits.

Where To Purchase : Shopee

Ioma Absorbent Mask