Product Description
As I Am Long & Luxe Strengthening Shampoo is a special blend that works to promote healthier hair and scalp. Pamper your naturally curly or kinky hair with As I Am’s Long and Luxe Straightening Shampoo. Harnessing the properties of pomegranate, passion fruit and biologically certified aloe vera, the lightweight formula gently cleanses the hair and scalp, while promoting stronger, longer locks to leave strands strengthened from root to tip. Helps minimize tangles and comb out damaged hair for easier styling.
Benefits :
- Removes flakes and product Build-up, while also detangling.
- Moisturizes and cleanses hair and scalp.
- Strengthens hair for longer hair lengths.
- A special blend that works to promote healthier hair and scalp.
Made in USA, As I Am contains science backed formulas designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients.
Packaging, Scent and Texture
As I Am Pomegranate & Passion Fruit Strengthening Shampoo has a sweet fruity pomegranate and passionfruit scent. It comes in a 355ml bottle with a flick top cap
Performance and Ingredients
While I really like the fruit zesty scent, foams slightly and how well it cleanses my hair, however there was hair fall which was heartbreaking as I could not afford to lose more hair than I already do. It was drying, left my hair straw-like during rinsing and tangled my hair after air-dried.
On Iherb, there was no indication that the shampoo was made for tightly coiled and curly hair which made me purchase it, but on the
Our Story website, it seemed to imply that their products are specially formulated for tightly coiled and curly hair so you might have better luck if your hair falls into that category.
The key ingredients are....
Pomegranate : Rich in antioxidants, vitamins, and minerals which nourish the scalp and strengthen hair.
Passion Fruit : High in vitamin C, which aids in collagen production essential for maintaining hair strength and elasticity.
Aloe Vera : Has natural moisturizing properties, which help to nourish the scalp and promote healthy hair.
Aqua/water/eau, Aloe barbadensis leaf juice, Disodium cocoamphodipropionate, Trideceth-7 carboxylic acid, Disodium laureth sulfosuccinate, Cocamide mipa, Polysorbate 20, Punica granatum fruit juice, Glycerin, Passiflora edulis fruit juice, Hydrolyzed lupine protein, Serenoa serrulata fruit extract, Linum usitatissimum (linseed) seed extract, Melia azadirachta leaf extract, Glycyrrhiza glabra (licorice) root extract, Camellia sinensis leaf extract, Betaine, Royal jelly, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium pratense (clover) flower extract, Equisetum hiemale extract, Urtica dioica (nettle) extract, Cola acuminata seed extract, Piroctone olamine, Hydroxypropyl methylcellulose, Maltodextrin, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl glycol, Citric acid, Fragrance/parfum, Beta vulgaris (beet) root extract, Sodium benzoate, Ethylhexylglycerin, Tetrasodium edta, Ceteareth-60 myristyl glycol, Polyacrylamide, Benzyl benzoate, Limonene, Linalool, Red 33/ci 17200
Conclusion
To conclude, As I Am Pomegranate & Passion Fruit Strengthening Shampoo was a major disappointment. My hair was straw-like during rinsing and tangled after air-dried and along the way, there was hair fall. Not a repurcahse!
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